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Pricing plans
Simple care plans for every stage — from a first newborn kit to ongoing refills with pharmacist check-ins.
Newborn Starter
A one-time kit for the first weeks.
$49
- ✓ Tear-free wash + shampoo
- ✓ Barrier cream + lotion
- ✓ Digital thermometer
- ✓ Printed bath-time guide
Family Refill
Monthly essentials, delivered.
$29/mo
- ✓ Creams + wash refills
- ✓ Free tracked delivery
- ✓ 10% off all extras
- ✓ Pharmacist chat support
Premium Care
For sensitive skin and extra guidance.
$59/mo
- ✓ Everything in Family Refill
- ✓ Sensitive-skin product matching
- ✓ Quarterly pharmacist review
- ✓ Priority counter pickup